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Creative

Graham Norton and BBC One Call on the UK Public to Live Their Best #XmasLife

lbbonline.com, Mon, Dec 02, 2019

BBC Creative launches fast paced, light hearted spot directed by Iconoclast's Ernest Desumblia

Graham Norton and BBC One Call on the UK Public to Live Their Best #XmasLife

BBC One is today launching its Christmas film for 2019, “#XmasLife”, running throughout the Christmas period in key junctions between programmes.

Produced by BBC Creative, the short film depicts leaving behind the trials and daily stresses of 2019, instead reminding audiences of that joyful Christmas feeling and to live our #XmasLife, which is finally here.

This Christmas, BBC One will remain the home of the biggest programmes that family and friends can enjoy together including Gavin and Stacey, Strictly Come Dancing, Call the Midwife, Mrs Brown’s Boys, EastEnders, Doctor Who, Dracula, A Christmas Carol, Michael McIntyre’s Big Show, The Snail and the Whale, The Trial of Christine Keeler and many more.

The fast paced, light hearted and feel good film - which includes cameos from BBC favourites Graham Norton and Rochelle Humes - shows families and friends living their best #XmasLife. Whether it’s staying in their PJs all day or spending quality time with the family, it illustrates that Christmas is a time to kick back, with BBC One at the heart of festive living rooms up and down the UK.

In addition to the film, the BBC has teamed up with animators and illustrators including Alex Grigg (MTV EMA 2019) and Teddy Hall (Ducktales, Pink Panther) to create a selection of joyous idents to carry us all through Christmas with a smile.

Chris Hooper, head of marketing said: “Christmas is a time when we come together through the shared treats and rituals of the season to take care of ourselves. BBC One has a special role in helping to bring people together and, understanding that poignant festive brand films are a territory that feels well-explored, we wanted to demonstrate this in way that was relatable and fun.”

The film has been created for BBC One by BBC Creative, the BBC’s in-house creative agency, working with director Ernest Desumbila and his team from Iconoclast. BBC Creatives were Rachel Miles and Michael Tsim working in to executive creative director Helen Rhodes and director of BBC Creative, Justin Bairamian.

Helen Rhodes, executive creative director, BBC Creative said: “Christmas doesn’t officially start until BBC One release their Christmas campaign, so we hope we’ve done the nation proud with a film that shakes off the shackles of 2019 and embraces our favourite time of the year. If showing a yoga-clad woman destroying avocados with a giant gingerbread, and a Maine Coon breed of cat riding on top of a Roomba, is wrong then I don’t want to be right.”

The music for the film is a recording and reimagining of Gorillaz’ beloved ‘Feel Good Inc’ with a rock choir.

The film is available from today on BBC iPlayer and the BBC’s social media channels and will be televised tonight for the first time after Strictly Come Dancing on BBC One.

All media outlets can embed the film using the YouTube link below, however no advertising is to appear around the film, or in pre-roll and the film must clearly be labelled 'BBC One Christmas film 2019'.

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Agency

Creative: BBC CREATIVE

Director of BBC Creative: Justin Bairamian

Executive Creative Director: Helen Rhodes

Creative: Michael Tsim

Creative: Rachel Miles

Head of Production: James Wood

Producer: Liz Dolan

Production Manager: Dan Robinson

Production Co-ordinator: Georgie Williams

Project Manager: John Trevor

Head of Planning: Michael Lean

Senior Planner: Jenny Double

Creative Director, Digital & Innovation: Ashley Temple

Head of Design: Laurence Honderick

Design: Luke Carpenter, Will Jarvis, Janina Petrylaite, Molly Davies, Craig Dolan, Andrea Stragapede, Pedro Ramos, George Fletcher, Imroz Brar, Peter Baynton, James Nolan, Alex Griggs, Ed Linfoot, Jamie Jones, Paul Ruska, Alex Dray, Carlos Faria, Teddy Hall, Josceline Fention, Kevin O’shea

BBC MARKETING & AUDIENCES

Kerris Bright: Chief Customer Officer

Sarah Fuller: Director, Marketing & Audiences

Chris Hooper: Head of Marketing

Rhion Leadbitter: Marketing Manager

Alice Gleeson: Marketing Executive

Jemima Lobb: New Talent Apprentice

Richard Lally: Social Media Manager

Andrea Taylor: Media Portfolio Lead

Toni Gregory: Media Scheduler

Oscar Evans: Assistant Media Scheduler

Production

PRODUCTION COMPANY: Iconoclast

Director: Ernest Desumblia

Executive Producers: Anna Smith Tenser & Guy Rolfe

Producer: Jane Lloyd

1st Assistant Director: Benji Edwards

Director Of Photography: Ben Todd

Costume Designer: Buki Ebiesuwa

Production Designer: Zoe Koperski

Casting Director: Hannah Birkett

Post

POST PRODUCTION: Savage

Post producer: Daniela Borges

Music

MUSIC: Native Music (Dan Neal)

Original Song: Feel Good, Inc Gorillaz

Choir: Some Voices

Category: Media and Entertainment , TV and Radio

Genre: Animation , Comedy , Visual VFX