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Grab a Slice of FCB Buenos Aires' New Campaign For Fargo Bread

FCB, creatively led by Lulo Calio, has developed an integrated campaign that includes three TV ads

Grab a Slice of FCB Buenos Aires' New Campaign For Fargo Bread

FCB presents a new Fargo campaign developed under the concept "Everything Can Fit In A Slice Of Bread", that continues building the brand’s new positioning, initiated in its previous campaign in April this year.

The agency creatively led by Lulo Calio developed this integrated campaign that includes three TV ads: “Voice Message”, “False Profile” and “Micro Cine”, also Out of Home, Digital, Social Media and POS.

“We are very happy with this second stage of the campaign. Keeping on the path that began early this year, now we explore the connection of these women with their teen children”, comment Calio, Executive Creative Director of FCB Buenos Aires.

Ariel Coss , Marketing Director for Grupo Bimbo Argentina adds: “Fargo is a historic brand, very important to us. Earlier this year we had great results, both at business and branding level. That’s the best reason to remain going for to this new tone and style of communication. We trust it will continue increasing the bond with our consumers”.

You can view the three new ads below:


Advertiser: Compañía de Alimentos Fargo S.A.

Creative Agency

Creative Agency: FCB Buenos Aires

Copywriter: Guilherme Branco

Art Director: Daniel Tomazini

Producer: Maximiliano Ibarra

Executive Creative Director: Lulo Calio

Executive Producer: Gabriel Lancioni

President: Santiago Puiggari

Account Executive: Ariadna Traverso / Manuela Bastanchuri

Account Director: Inés Bai

Production Company

Production Company: HACHIKO

Executive Producer: Melina Nicocia

Director: Maureen Hufnagel

DOP: Juan Carlos Ferro

Producer: Christian Umbert

Art Director : Nancy Golmesky


Editor: Marcelo Martinez

Post Production / VFX

Post Production Company: Labaque VFX

Producer: Cynthia Fuentes

Colour Coordinator: Anahi Piccinin

Genre: PR