Grab a Slice of FCB Buenos Aires' New Campaign For Fargo Bread
FCB presents a new Fargo campaign developed under the concept "Everything Can Fit In A Slice Of Bread", that continues building the brand’s new positioning, initiated in its previous campaign in April this year.
The agency creatively led by Lulo Calio developed this integrated campaign that includes three TV ads: “Voice Message”, “False Profile” and “Micro Cine”, also Out of Home, Digital, Social Media and POS.
“We are very happy with this second stage of the campaign. Keeping on the path that began early this year, now we explore the connection of these women with their teen children”, comment Calio, Executive Creative Director of FCB Buenos Aires.
Ariel Coss , Marketing Director for Grupo Bimbo Argentina adds: “Fargo is a historic brand, very important to us. Earlier this year we had great results, both at business and branding level. That’s the best reason to remain going for to this new tone and style of communication. We trust it will continue increasing the bond with our consumers”.
You can view the three new ads below:
Advertiser: Compañía de Alimentos Fargo S.A.
Creative Agency: FCB Buenos Aires
Copywriter: Guilherme Branco
Art Director: Daniel Tomazini
Producer: Maximiliano Ibarra
Executive Creative Director: Lulo Calio
Executive Producer: Gabriel Lancioni
President: Santiago Puiggari
Account Executive: Ariadna Traverso / Manuela Bastanchuri
Account Director: Inés Bai
Production Company: HACHIKO
Executive Producer: Melina Nicocia
Director: Maureen Hufnagel
DOP: Juan Carlos Ferro
Producer: Christian Umbert
Art Director : Nancy Golmesky
Editor: Marcelo Martinez
Post Production / VFX
Post Production Company: Labaque VFX
Producer: Cynthia Fuentes
Colour Coordinator: Anahi Piccinin