Gorillaz Wreak Havoc in Surveillance-style Video from Strangelove
New short coincides with the launch of the Lenz App
Launching their newest AR experience for the Gorillaz, Deutsch Telekom have advertised their new Lenz App with a daring advert produced by London-based studio, StrangeLove.
Passion Picture’s has developed a long-standing relationship with the Gorillaz, extending collaborations with the band to its live-action sister company, StrangeLove, for this production.
In the advert Gorillaz band members, 2D, Murdoc, Russel and Noodle, wreak havoc throughout city streets shown through video surveillance and hand-held cam recording. The advert also interjects with users of the Lenz App, filming their encounters with the band through the App’s magenta-tinted filter. It’s ‘The Lenz’ ability to cleverly reference the app’s functionality, which makes this advert a unique exploration of AR technology.