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Creative

Gillette's Latest Campaign by Grey NY Reveals The Past of The NFL's Shaquem Griffin

The commercial, created by Grey New York traces Shaquem's life from childhood

Gillette's Latest Campaign by Grey NY Reveals The Past of The NFL's Shaquem Griffin

Gillette, an official partner of the NFL, has launched a new television commercial celebrating the journey to greatness of Shaquem Griffin and all those who have overcome adversities to make their dreams come true.

Shaquem Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child.

Through hard work and dedication, with the love and guidance of his father, he went on to become a college football star and rise to the NFL, along with his twin brother and teammate, both Seattle Seahawks.


The commercial entitled "Your Best Never Comes Easy" traces Shaquem's life from childhood, how he surmounted all the challenges life brought him, to the NFL.  It chronicles the role of his father in his success from backyard football drills to his first shave to the NFL draft.  It continues Gillette's celebration of the bond between all fathers and sons.

The commercial, created by Grey New York, ends with the themelines: Your Best Never Comes Easy.  The Best a Man Can Get . . . Gillette" with Shaquem in his Seahawks uniform ready for the game.

The integrated campaign includes network television, online video, social media, public relations and activation marketing.
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Creative Agency

Creative Agency: GREY New York

Chief Creative Officer: John Patroulis

Account Executive: Hunter Teare

Business Manager: Suzanne Voss

Chief Production Officer: James McPherson

Associate Creative Director: Jon Cochran Brian Pluta

Account Director: Corey Dobbs

Project Management: Joey Scarillo

Film Producer: Dante Da Parma

Deputy Chief Creative Officers: Jeff Stamp

Music Producer: Kurt Steinke

Senior Strategist: Jhanell Biggs

Executive Creative Directors: Joe Mongognia

Production Company

Production Company: Tool of North America

Director: Floyd Russ

VFX: JOGGER

Offline

Edit Company: Cut+Run

Editor: Stacy Peterson