Get Your Sh*t Together with the Thug Kitchen Cookbook

Production company Process recently worked with the wildly popular (and deeply irreverent) food blog Thug Kitchen to create a hilarious short film promoting the blog’s first cookbook. While there are plenty of food blogs and cookbooks out there recommending healthy eating, none of them are quite like Thug Kitchen. The new cookbook – Thug Kitchen: The Official Cookbook: Eat Like You Give a F*ck – stays true to the brash (and often profane) voice of the blog, and Process Media director Daniel Schechter was determined to bring that voice to the film in a distinctly humorous way.

A long-time fan of the blog, Process founder Tim Perell began by approaching Thug Kitchen about creating a funny short film to promote the new book. Perell worked closely with Thug Kitchen to develop a script, then called in Schechter to direct the spot. From there, Schechter helmed the project in every respect, from casting, design, and setting the overall tone to overseeing the editorial work performed by New York-based Whitehouse Post.