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Creative

Get Inspired With TBWA's 'Let It Shine' Ad Starring Cam Newton

The short begins from the low-point of last year’s Super Bowl defeat and works up to the start of this NFL season

Get Inspired With TBWA's 'Let It Shine' Ad Starring Cam Newton

Football season is officially back, and kicking off Thursday night football is the 2016 Super Bowl re-match of the Denver Broncos and Carolina Panthers. Last year’s Broncos’ victory left Panthers quarterback Cam Newton at a career low. After putting in the hard work in the off season, he’s ready to step onto the field with the energy fans know and love, along with his undeniable athleticism.
 
Gatorade and TBWA has created a short piece, Let It Shine, telling the story of Cam’s off-season journey. Beginning from the low-point of last year’s Super Bowl defeat and working to the start of this upcoming NFL season. In the process, Cam rekindles the joyous personality that makes him such a fun and vibrant athlete.

Creative Agency

Creative Director: Doug Menezes

Copywriter: Parker Adame

Planner: Matt Bataclan

Executive Creative Director: Renato Fernandez

Chief Creative Officer: Brent Anderson

Managing Director: Jerico Cabaysa

Business Affairs: Linda Daubson

Business Manager: Mirielle Smith

Senior Art Director: Matt Paterno

Senior Producer: Tim Newfang

Planning Director: Abigail Weintraub

Brand Manager: Erika Buder

Brand Director: Robyn Morris

Director of Production: Brian O'Rourke

Production Company

Production Company: NFL Films

Executive Producer: Joni Williamson

Director: Steve Trout

Producer: Jonlyn Williams

Editorial & Online: Whitehouse Post Productions

Line Producer: Claudio Kuhn

Project Lead: Kennie Smith

Offline

Editor:  Julia Bute

Music

Music Agency: Beacon Street Studios

Genre: PR