Geraldine Gramenz-Hohlbein Joins antoni to Lead Moving Images Department
Berlin, September 3rd, 2018 – Geraldine Gramenz-Hohlbein moves from Zalando to antoni on the third of September and is now responsible for the moving images department of antoni, the European lead agency for Mercedes-Benz.
In addition, she will build up the workstation, antoni's new in-house moving image unit.
Geraldine Gramenz-Hohlbein draws on many years of international experience as a creative producer in commercial film production. At fashion house Zalando she has fulfilled the role of Executive Producer.
Geraldine Gramenz-Hohlbein: "The demand for video content is increasing disproportionately in the overall advertising market. Communication and marketing have become much more complex due to digital media. I am looking forward to building an in-house production with a talented team at antoni that will meet these requirements. "
The new moving images Department also heralds a turning point in the agency, as
Jörg Schultheis, Managing Director antoni explains: "As Taylormade Agency we have to check our client’s needs at any time. Requirements in the field of motion picture have changed: on the one hand there are new modular campaign structures and on the other hand an increasing demand for moving image assets. We are building an in-house production workflow with Geraldine and thus break away from the classic TV world. "
In addition to the moving image department, antoni Workstation is the agency’s smart budget film production with its own post-production. The Berliners draw on a broad network of directors, cinematographers, editors and film crews. This enables the integrated agency service of scalable production of moving image, for different budgets.
