Geometry Global UK has announced the appointment of Tom Moore to the newly created position of Head of Shopper Marketing.
Tom joins Geometry on 6 February from RPM where he was formerly Business Director, leading shopper marketing for M&S, Diageo and Britvic, among others, across the UK, Europe and worldwide.
He arrives in the wake of a raft of Geometry wins from new and existing clients including Unilever, Danone and GSK across the UK, EMEA and worldwide as the agency grows with a breadth of talent drawn from shopper and journey insights, retail, digital, experiential, packaging and environmental design.
Comments Sarah Todd, CEO, Geometry Global UK, “At Geometry our clients are recognising the need to win locally as well as globally and regionally. Tom brings a rare skill-set: blending the ability to deliver behaviour changing campaigns that drive conversion in the UK while helping brands upscale shopper marketing regionally and globally – very much our sweet spot.
Sarah continues: “He has a terrific track record in activating business growth with innovation and flair across the purchase journey and promises to be a valuable addition to our diverse team of talent in a changing retail landscape”.
Tom has 14 years’ agency experience in adding value to commercial performance through multi discipline campaigns, with particular focus on shopper and experiential. He has worked across FMCG and drinks, retail, technology and sports.
Prior to RPM, Tom’s career launched at iris, where he worked with Sony Ericsson, Speedo, Southern Comfort and Polar.
Comments Tom Moore, “Geometry’s scale, its unique approach and ambition to inspire people to buy well, its people and fantastic clients, were all deciding factors for me.
He continued, “Shopper marketing, e-commerce and retail has moved to the top table and I’m hugely excited to be working with a creative, forward-thinking team”