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Hires, Wins & Business

Geometry Global Malaysia Adds BTL to its Services for Digi in 2018

Digi is a mobile connectivity and internet services provider used by nearly 12 million Malaysians

Geometry Global Malaysia Adds BTL to its Services for Digi in  2018

Geometry Global Malaysia, a 360 marketing agency under advertising and creative services giant WPP, adds Below-The-Line (BTL) services for Digi Telecommunications Sdn Bhd (Digi) to its roster of services that currently includes Digital and PR. 

The BTL scope of work for Digi encompasses total retail communication - prepaid, postpaid, broadband and corporate, inclusive of any B2B communications work. The BTL work will take effect immediately from 1st January, 2018 through to 2020, with an option to renew for another year.

Digi is a mobile connectivity and internet services provider enabling 11.9 million Malaysians to get the most benefit out of an increasingly connected world. With a strong legacy of product and services innovation delivered on Malaysia’s Widest 4G Plus network, Digi now has an ambition to become their customers’ favorite partner in their digital lives by providing relevant, personalized and engaging digital products and services that will further enable all Malaysians’ digital lifestyles.

“The win for BTL was very much like receiving a piece of a puzzle that completes the whole picture. Our work in BTL will complement and leverage on any opportunities that we find in Digital and PR and vice-versa. This in turn will allow us to better serve, design and oversee the Digi consumer purchase journey. We want consumers to not just buy, but inspire them to make the right choice and help them feel good about the decisions they made. Simply put, we want them to buy well and confirm that we understand how important those decisions are to them. With that said, we look forward to inspiring more of Digi’s customers and realizing Digi’s vision as it seeks to continue its consumer digitization efforts,” said Kenny Loh, Chief Executive Officer of Geometry Global Malaysia.  

“Our approach to the brief was three-pronged: by leveraging on our vast FMCG/ shopper experience to optimize POSMs, we dissected the communications via different touchpoints to bring relevancy to different target segments and developed mnemonic devices based on existing codes to ensure that the Digi brand stands out consistently across all touchpoints,” said Jason Wong, Group Managing Director of Geometry Global Malaysia.

Merging insights from traditional, digital and social, Geometry Global Malaysia has revolutionised the approach on brand communications by combining traditional PR and Digital core strengths to generate content rich strategies that are able to be leverage across different marketing channels. This innovative approach brings to life story-telling that resonates with core audiences, and this approach is proving to be pivotal in leading the way brands engage with consumers of today.

The team for BTL will be headed by Leong Siew Yee, General Manager for Shopper Marketing, and will work in tandem with Vivian Tan-Higgs, Managing Director for PR and Social Lab and Karen Koay, General Manager for Digital and Social in realising work for Digi. This win reinforces Geometry Global Malaysia’s commitment to offering precision marketing services and solutions to its blue-chip FMCG, as well as Digital & Telecommunications clients across all requisite marketing channels.
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