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Hires, Wins & Business

Gene Simmons and IMG Partner to Launch Licensed Products Worldwide

lbbonline.com, Tue, Nov 19, 2019

IMG to build a licensing programme targeting multiple product categories

Gene Simmons and IMG Partner to Launch Licensed Products Worldwide

Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognised personalities, has appointed IMG as his first exclusive global licensing representative.

IMG will work with Simmons to build a licensing programme targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming and electronics, with products launching in early 2020. Additionally, IMG’s representation of Simmons will include promotions, commercial tie-ins and brand endorsements.

Gene Simmons said: “IMG is the world’s leading licensing agency and our aim is to create a whole new range of products and to expand into areas of merchandising that are innovative and exciting to me and my fans. They have years of experience and expertise in this field and I’m looking forward to building a strong and lasting relationship with them.”

Gary Krakower, vice president of licensing, IMG, added: “Gene Simmons is a branding and merchandising maven and we are so excited to be working with him. Together, we will use our extensive skills base, relationships and experience to showcase Gene’s iconic style and personality.”

Simmons co-founded KISS, America’s number one gold record award-winning group of all time, with the band exceeding worldwide sales of more than 100 million albums.

Outside of music, he has touched many other areas of business including starring in the hit TV series ‘Gene Simmons Family Jewels,’ being co-founder of ‘Rock and Brews’ restaurants and speaking engagements through his ‘Gene Rich and Famous Expos’ venture. He is also in the midst of writing his seventh book, ‘On Power,’ following his sixth best-selling book ‘Me, Inc.’

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