After a hugely
successful campaign across Australia and New Zealand in 2015, GE and
Clemenger BBDO, Sydney have taken their 'Tweeting Machines' campaign
global.
Designed to demonstrate the power of the Industrial
Internet, the campaign sees all of GE's smartest machines present in Rio
taking to Twitter in their mother tongue (binary).
GEeks Go For #CC9900
is much more than a product demonstration of the Internet of Things.
Hidden in the machines' Twitter conversations is a coding challenge
aimed squarely at the world's best software engineers and data
scientists.
Anyone that thinks they have what it takes can register at
www.geeksgoforgold.com
- the first to the finish line will win USD $10,000 and a trip to GE's
Minds & Machines conference in San Francisco this November.
Says
Emma Rugge-Price, VP, brand and communications, GE Australia & New
Zealand: "GE is a digital industrial company and this campaign is a very
tangible demonstration of that. It showcases the Industrial Internet in
a way that's really compelling for our audience and it's great to see
our global markets get behind the
challenge."
Says Emily
Perrett, managing director, Clemenger BBDO, Sydney: "We're incredibly
excited to be rolling this campaign out on a global scale. It's a
brilliant way for GE to show off their technical nous, and start a
conversation with some of the world's brightest software engineers and
data scientists."
Says Paul Nagy, executive creative director at
Clemenger BBDO: "Last time, the challenge took around 3 weeks to solve.
We're on Day 6, and we've had over 40,000 visits to the site. 260 are
already through to the final stage. Shouldn't be too long till some 'beautiful mind' cracks the winner's podium."
The campaign is
being supported in a range of media across Australia, Canada, New
Zealand, the US, Germany, France, the UK, Hungary, Turkey, the Middle
East, and of course, Brazil.
Client: GE
Director, Global Media and Marketing Strategy: Jenna Pelkey
Brand & Communications AUS & NZ: Emma Rugge-Price
Marketing Communications Manager: Gabby Hunt
Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Head of Creative Technology: Brendan Forster
Creative Directors: Luke Hawkins / Ben Smith
Head of Copy: Chris Pearce
Senior Art Director: Dave Lidster
Senior Designer: Daniel Mortensen
Managing Director: Emily Perrett
Account Manager: Thomas McManus
PR & Social Media Manager: Samantha Rogers
Senior Digital Producer: Claire Bisset
Digital Producer: Gemma Aldrich
Digital Design Lead: Ivan So
Digital Designer: Sebastian Perez de Arce
Production Company: Media Monks