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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Gatorade Tells Messi’s Story from Birth in Animated Blockbuster

05/06/2018
Advertising Agency
Los Angeles, USA
637
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TBWA\Chiat\Day LA and Gizmo launch brilliantly playful film about the Barcelona footballer
Gatorade has launched 'Heart of a Lio’, an inspirational story of how Lionel Messi has faced obstacles his entire life, but has never forgotten a consistent internal mantra: “If you have a dream to chase, nothing can stop you.”

Messi is one of the world’s most decorated players, coming off another successful season with his club team as La Liga champions. This summer, Messi has the opportunity to do the one thing he’s never done with his home country: take home the World Cup for Argentina. Created by TBWA\Chiat\Day Los Angeles, the film features playful animation from Gizmo and tells the story of Messi from birth right up to a mythical present day. 

Check it out below. 
 

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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