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Super Bowl

Gadot and Statham Continue the Brawl in Part Two of Wix's Super Bowl Ad, 1 year ago

Created in-house, the spot was produced by Bullitt and directed by Louis Leterrier

Gadot and Statham Continue the Brawl in Part Two of Wix's Super Bowl Ad has unveiled part two of its Super Bowl LI commercial directed by Louis Leterrier and featuring action superstars Gal Gadot and Jason Statham.

“We have broken our own records with this campaign including the numbers for viewing and overall organic reach, and our social media has surpassed all of our previous pre-game Super Bowl metrics,” said Omer Shai, CMO at Wix. “Our video was produced in vibrant cinematic form and shared widely via social channels, as well as traditional media and broadcast outlets. We have continued with multiple live events generating thousands of customer interaction opportunities and amazing engagement. This whole campaign has been about the Wix customer and how it is our ultimate goal to enable them to succeed, while never missing an opportunity to have fun.”



Creative Agency

Producers: Shirley Hermann

Producer: Tina Lam, Theresa Darlington

Creative Director: Jeff Huggins, Andrea Janetos, Yoav Burg

Creative Agency: In House

Chief Marketing Officer: Omer Shai

Music and Sound

Sound Design: Human / Jeff Payne / Ben Freer

Producer: CJ Sustello

Music Production: Human Music

Mix: Jeff Payne, Ben Freer

Executive Producer: Melissa Etson

Audio Post Production: Eleven


Executive Producer: Jon Ettinger

Editor: Doug Walker, Connor McDonald

Edit Company: Beast SF

Edit Assistant: Paul Coutu

Post Production / VFX

Shoot Supervisor: Tara Demarco, John Leonti

Senior Producer: Adam Reeb

Production Coordinator: Samantha Hernandez

Post Production House: The Mill

Matte Painting: Thom Price, Jie Zhou, Maxx Burman

Executive Producer: Thatcher Peterson

Creative Director: John Leonti, Tara Demarco

Colour Producer: Diane Valera

Colourist: Adam Scott

3D Lead Artist: John Leonti

2D Lead Artists: Tara Demarco

Production Company

Production Company: Bullitt

Line Producer: Geoff McLean

Executive Producer: Luke Ricci

DOP: Stephen Windon

Director: Louis Leterrier

Category: Business and services , Software

Genre: Action