Fruit of the Loom's 'Professional Sweat Suits' Let You Get Comfy with Success

Fueling the world's love of leisurewear, Fruit of the Loom announces an alternative sweat 'suit' collection just in time for planning holiday outfits. The brand has released its Professionals Collection of sweat suits – 3 in all – with material designed and cut to resemble iconic business and resort styles.

The fleece 'suits' were created by printing a variety of outfits on the sweats. The three classic looks include the Business Time, the Country Clubber and the Trail Blazer. For instance, the "Business Time" sweat suit makes wearers appear as if they're wearing an actual business suit when in fact they are cozying up in comfortable sweatpants and sweatshirts. The end goal is to bring the look of success to sweats, without sacrificing comfort.

"At Fruit of the Loom we're always looking for ways to rethink the potential of basic apparel," said Bryse Yonts, Manager of Brand Communications at Fruit of the Loom. "Sweat suits are traditionally known as comfortable, lounging, weekend apparel, but now with a new twist you can get the best of both worlds. The Professionals Collection provides a fun way to make a fashion statement – from the couch to the conference room."

Fruit of the Loom manufactured a limited run of prototype Professionals Collection sweat suits in order to engage consumers around the resurgence of the popularity around sweats and to raise awareness about its diverse assortment of everyday fleece apparel. Everyone can tell Fruit of the Loom what they think about the new suits on social media, weighing in and tagging friends using #ProfessionalsCollection or #NeedThisSweatSuit.

The launch of The Professionals Collection is fueled by social media marketing created by advertising agency CP+B. Efforts include partnerships with popular social media personalities including the Eh Bee Family and Matt Cutshall. Moreover, the campaign is being supported with promoted videos, and posts and real time engagement on Facebook, Twitter and Instagram.