Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

From Kenya to Canada: The Story of Kenya’s Only Ice Hockey Team

Tim Hortons and Zulu Alpha Kilo create a once-in-a-lifetime experience with help from National Hockey League stars Sidney Crosby and Nathan MacKinnon

From Kenya to Canada: The Story of Kenya’s Only Ice Hockey Team

In Kenya, there is only one ice hockey team, and they have nobody to play against. Every Wednesday and Sunday, the Kenya Ice Lions take to the first-ever ice rink in East and Central Africa: a 1,400-square-metre rink at the Panari Sky Center Hotel in Nairobi, Kenya. Located next to Nairobi National Park, is where the Ice Lions take to the rink and play the game they love.

In Canada, it is sometimes taken for granted that Canadians can always find someone to grab a stick, find some ice and play a game. Tim Hortons heard the story about the Kenya Ice Lions and decided to share our love of the game by bringing them to the birthplace of hockey.

“In Canada - and as a company - Hockey is part of our DNA,” says Jorge Zaidan, Head of Marketing, Tim Hortons Canada. “We are so inspired by the story of the Lions. Despite having no other teams to play against, the players on the Kenya Ice Lions’ passion for the game is unwavering. Their shared passion and love of the game knows no borders.”

Moved by their love for Canada’s favourite sport, Tim Hortons flew 12 members of the senior Ice Lions team to Canada to have the opportunity to finally play their first game ever against another team. After dressing in brand new CCM hockey equipment and personalised jerseys, they discovered they were in for an even bigger surprise: hockey superstars Sidney Crosby and Nathan MacKinnon were joining them on the ice as teammates. 

“I was honoured to be able to join the Ice Lions as they played their first game against another team,” said Sidney Crosby, captain of the NHL’s Pittsburgh Penguins. “One of the things I love about hockey is how it’s able to reach so many people from so many countries around the world and bring them together.”

“While we played alongside the Ice Lions for their first game, we know it won’t be their last,” said Colorado Avalanche star, Nathan MacKinnon. “The team’s genuine passion and excitement for hockey is contagious – they were amazing teammates and it was great to play with them.” 

“It is a dream to not only have the chance to play in Canada, but to play – for the first time – in full gear alongside two of the greatest players of the game,” says Benard Azegere, captain of the Kenya Ice Lions.“ When we first started playing in Kenya, we didn’t even have full equipment, but now not only do we have that, we can say we’ve played a real game with some All-Star teammates.”

Tim Hortons made a donation to Kenya’s Youth Hockey League to help ensure that the Ice Lions’ passion for the sport lives on for the next generation. To see the full video of the Kenya Ice Lions hockey game with Sidney Crosby and Nathan MacKinnon, please visit this link

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Tim Hortons

Clients: Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield,

Marketing Consultant: Rob Forbes (Forbes Sports Marketing)

Creative Agency

Creative Agency: Zulu Alpha Kilo

Copywriter: Jonah Flynn

Art Director: Michael Siegers

Chief Creative Officer: Zak Mroueh

Creative Director: Gerald Kugler, Rodger Eyreeh

Account Management: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti

Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti

Planners: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti

Media Agency

Media Agency: UM

Production Company

Production Company: Artifact NonFiction, Zulubot

Producer: Bryce Brentlinger/Courtney Dickson (Segment Producer)/Kenya Producer: Anita Kasera

2nd Assistant Camera: Scott Burton, Chris Goll

Audio Post Production: Eggplant Music & Sound

Compositor: Compositor / Online / Senior VFX Artist: David Whiteson

1st AD: Alex Chege, Nick Davey

Offline

Edit Company: Zulubot

Editor: Jay Baker

Edit Assistant: Jessie Posthumus

Post Production / VFX

Post Production Company: Alter Ego

Colourist: Eric Whipp

DOP: John Minh Tran

Post producer: Julie Neff, Hilda Pereira

Director: David Grabias

Music

Sound Production: Alex Chege, Nick Davey

Sound

Sound Engineer: Nathan Handy

Audio Director: Adam Damelin

Music Producer: Nicola Treadgold

Other

PR: Planners - Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan

Partner Agency: French Partner Agency: The French Shop