Freefolk NYC Studio Delivers for Zelle's ‘How Money Moves’ Campaign

The ‘How Money Moves’ campaign created by New York creative agency Huge, highlights how easy it it to make payments using Zelle through a series of comical situations starring Hamilton/Blackish star Daveed Diggs.

Renowned for their uniquely humorous visual storytelling, MJZ directors The Perlorian Brothers worked closely with Paul Harrison and the team at Huge to create the right aesthetic each spot demanded.

Paul Harrison comments:

"The three spots each had their own bold colourful look, but they had to work together as a campaign.We were very careful how we worked with the overall colour palette for each film, giving them their own unique vibe. We aimed for a La La Land level of saturation and colour intensity throughout and I feel this was achieved.The end look for the films was in mind during the production process, this made it easier to find the look in the colour room".

In addition to the colour, Freefolk also built a CGI stadium for the “30 spot ‘Tailgating’ with invisible VFX completed across the campaign spots.