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Freaky Alien Rampages Through adam&eveDDB's Comedy-Horror VW Film

Swiss & Electric Theatre Collective bring movie monster to life in cinematic spot directed by Nick Gordon

Freaky Alien Rampages Through adam&eveDDB's Comedy-Horror VW Film

Volkswagen UK continues with its final film in the series to promote its long-standing support of independent cinemas throughout the UK.

The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.

Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.

In ‘Alien’ we see how Volkswagen’s Hands-Free Boot Opening comically breaks the suspense of the monster horror genre, and highlights that although it is perfect for real life, it’s not made for Hollywood.

It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.

Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, comments: "Alien is a stand-out piece of work. A great example of what a superb client Volkswagen are. I can't wait for people to see it at the cinema."

Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “To continue our long-running support for independent cinemas we asked adam&eveDDB to create a new set of cinema mini films. Like the last series, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these well-known Hollywood genres. We hope audiences enjoy them.”

Alien launches online on 10th November and will also be showing in independent cinemas around the country. ‘Alien’ goes live along side ‘Finding Yourself’ to complete the set of three.

Creative Agency

Creative Agency: adam&eveDDB

Planner: Will Grundy

Producer: Louise Richardson

Executive Creative Director: Ben Tollett, Richard Brim

Chief Creative Officer: Ben Priest

Creatives: Matt Gay, John Long (Alien & Mafia)

Creative Team: Zoe Nash, Sali Horsey

Group Managing Director: Russell Hopson

Account Manager: Josh Edwards

Business Director : Mike Stern

Account Director: Matthew Harris

Media Agency

Media Agency: Mediacom

Planner: Dee Levison

Production Company

Production Company: Somesuch

Director: Nick Gordon

Producer: James Waters


Editor: Rick Russell @ Final Cut

Post Production / VFX

Post Production Company: Swiss & Electric Theatre Collective


Audio Post Production: Sam Ashwell @ 750mph

Category: Automotive , Cars

Genre: Action , Comedy , Visual VFX