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Creative

Freaky Alien Rampages Through adam&eveDDB's Comedy-Horror VW Film

adam&eveDDB, 3 weeks, 5 days ago

Swiss & Electric Theatre Collective bring movie monster to life in cinematic spot directed by Nick Gordon

Freaky Alien Rampages Through adam&eveDDB's Comedy-Horror VW Film

Volkswagen UK continues with its final film in the series to promote its long-standing support of independent cinemas throughout the UK.

The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.

Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.

In ‘Alien’ we see how Volkswagen’s Hands-Free Boot Opening comically breaks the suspense of the monster horror genre, and highlights that although it is perfect for real life, it’s not made for Hollywood.

It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.

Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, comments: "Alien is a stand-out piece of work. A great example of what a superb client Volkswagen are. I can't wait for people to see it at the cinema."

Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “To continue our long-running support for independent cinemas we asked adam&eveDDB to create a new set of cinema mini films. Like the last series, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these well-known Hollywood genres. We hope audiences enjoy them.”

Alien launches online on 10th November and will also be showing in independent cinemas around the country. ‘Alien’ goes live along side ‘Finding Yourself’ to complete the set of three.

Creative Agency

Account Manager: Josh Edwards

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Planner: Will Grundy

Business Director : Mike Stern

Account Director: Matthew Harris

Producer: Louise Richardson

Creative Agency: adam&eveDDB

Creatives: Matt Gay, John Long (Alien & Mafia)

Creative Team: Zoe Nash, Sali Horsey

Group Managing Director: Russell Hopson

Media Agency

Media Agency: Mediacom

Planner: Dee Levison

Music and Sound

Audio Post Production: Sam Ashwell @ 750mph

Offline

Editor: Rick Russell @ Final Cut

Post Production / VFX

Post Production House: Swiss & Electric Theatre Collective

Production Company

Director: Nick Gordon

Production Company: Somesuch

Producer: James Waters

Category: Automotive , Cars

Genre: Action , Comedy , Visual VFX