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Creative

Foster Farms' Harmonic Choir of 'Amazing Chickens'

lbbonline.com, 4 years, 1 month ago

Goodby, Silverstein & Partners create three disco-tinged ads

Foster Farms' Harmonic Choir of 'Amazing Chickens'

Goodby, Silverstein & Partners have broken a new campaign for Foster Farms. The campaign "Amazing Chicken" features a choir of animatronic chickens clucking out '80s tunes. 


In the three new spots, chickens cluck ’80s hits “Don’t You Want Me” by the Human League, “Sister Christian” by Night Ranger and “Africa” by Toto.

 

 


All three spots debut today online and will appear on TV in the weeks ahead throughout the western United States.

 


Credits


Ad Agency: Goodby, Silverstein & Partners    
Client: Foster Farms
Title of Creative Work: Amazing Chicken
Live Date: Sep. 30, 2013


Creative Department


Partner: Rich Silverstein
Executive Creative Director: Margaret Johnson
Associate Creative Director/Copywriter: Will Elliott    
Art Director: Meaghan Oikawa


Production Department


Executive Producer: Elizabeth O’Toole
Senior Producer: Jim Vaughan
Music Producer: Luke Dillon


Account Services Department


Account Director: Brooke Turner
Account Manager: Ashley Erickson
Assistant Account Manager: Jennifer Dirvianskis


Brand and Communication Strategy


Director of Communication Strategy: Dong Kim
Director of Brand Strategy: John Thorpe
Brand Strategist: Katie Nagl
Communication Strategist: Fiona Su


Business Affairs


Business Affairs Manager: Jaime Szefc        


Outside Vendors


Production Company: Knucklehead 
Director: Ben Gregor
Director of Photography: Justin Brown
Executive producer: Matthew Brown
Line Producer:    Ben Mann                                
                            
Editing House:    Arcade Edit
Editor: Kim Bica                                


Music House: Elevel Music
Composer: Dave Baker
Producer: Luke Dillon
Sound Engineer: Dave Baker                                        

Sound Designer: Dave Baker                                    

Audio Mix: E Level Audio
Mixer:    Dave Baker                                        

Category: Food , Meat & Fish