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Forsman & Bodenfors Takes Flight In New Volvo Spot

'The Flying Passenger' is directed by Nabil Elderkin

 Forsman & Bodenfors Takes Flight In New Volvo Spot

Volvo Trucks is back with yet another spectacular Live Test. During the breath-taking ride, the Volvo FH tows the paraglider up a steep mountain road and under the narrow opening of an overhanging bridge. The tight space calls for high precision driving at a constant cruising speed without any room for error. The test was set up to demonstrate Volvo Trucks’ unique powertrain, fitted with I-Shift Dual Clutch, enabling excellent performance whilst at the same time considerably lowering fuel consumption.

 “Driving on high gears and securing seamless gear shifting is an important factor for fuel efficiency. The I-Shift Dual Clutch enables smooth driving whilst staying in high gears and low revs,” says Staffan Wendeberg, Product Manager FH and Long Haul at Volvo Trucks.

In addition the unique gearbox has an important impact on productivity. I-Shift Dual Clutch provides power shift gear changes that ensure the engine does not lose any torque when changing gears under tough conditions. 

 “Meeting deadlines and keeping fuel consumption low, even when driving uphill and on winding roads, are key elements to success for many of our customers.  This test is the perfect way to challenge our recently updated powertrain. ‘The Flying Passenger’ illustrates in a very concrete and visual way what Volvo Trucks’ performance and driveability is all about” says Claes Nilsson, President of Volvo Trucks. 

‘The Flying Passenger’ is the latest instalment in Volvo Trucks’ Live Test series. Previous global successes include ‘The Epic Split’, ‘The Hamster Stunt’ and ‘Look Who’s Driving’. All in all, the Live Test series has been viewed over 100 million times on YouTube. 

 The challenge was shot in the Dinaric Alps in Croatia on closed-off roads and under strict safety supervision.


Advertiser: Volvo Trucks

Advertising and Brand Manager: Ingela Nordenhav

Creative Agency

Creative Agency: Forsman & Bodenfors

Copywriter: Björn Engström

Art Director: Sophia Lindholm, Kim Cramer, Anders Eklind

Planner: Tobias Nordström

Music Supervisor: Jenny Ring

Designer: Jerry Wass

Senior Account Director: Olle Victorin

Producers: Jens Odelbring, Peter Gaudiano

Account Manager: Anneli Kjellander

Account Director: Cilla Pegelow

Media Agency

Media Agency: Be On

Production Company

Production Company: Academy

Executive Producer: Simon Cooper

Director: Nabil Elderkin

Producer: Cathy Green


Editor: Damion Clayton

Post Production / VFX

Post Production Company: ETC London


Composer: Daniel Heath

Category: Automotive , Cars

Genre: Digital , PR , People , Scenic , Stunts