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Creative in association withGear Seven
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Forsman & Bodenfors' Child-voiced GPS Is Helping Keep Roads Safe

17/08/2015
Advertising Agency
Gothenburg, Sweden
294
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Navigation voice automatically switches to child’s voice when driving near schools & day-care centres

In an effort to get drivers to slow down where it matters the most, Forsman & Bodenfors developed the sat nav app “Slow Down GPS”. It’s like any other voice navigation app, except for one childish feature: when driving in areas where it's more likely to be children around, the navigation voice automatically switches to a child’s voice. 

In the first version of the app, GPS-locations for all schools and day-care centres in the Nordic region have been added. But through a crowdsourcing project on the If website, people are also asked to suggest more locations where the voice should switch to a child’s voice.

The app is available for free download in App Store and Google play.


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