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Hires, Wins & Business

Former ROTHCO Talent Launch Creative Brand Development Agency Dedicated to Sport

Emer Howard, Bobby Byrne, and Steven Mangan launch 'Ringers'

Former ROTHCO Talent Launch Creative Brand Development Agency Dedicated to Sport

Former ROTHCO creative talent, Emer Howard, Bobby Byrne, and Steven Mangan launch creative brand development agency dedicated to sport.

Talented agency veterans, Howard, Byrne, and Mangan are the nucleus of a formidable network of proven creative talent. They have combined their heavyweight industry expertise to launch Ringers, a creative brand development agency dedicated solely to the world of sport.

In their new venture, the trio leverage their wealth of agency experience and passion for sport to provide a new resource to the industry. Offering creative consultancy and creative brand development, Ringers’ mission is to give Brands, athletes and Sports organisations an unfair competitive advantage through creativity.

Having perfected their craft at London and Dublin’s top agencies, Howard, Byrne, and Mangan form a formidable network of proven creative talent. Between them, the trio have worked with high profile clients such as PUMA, Vodafone, Heineken, O2, Rory McIlroy, the FAI, and AIB, telling the unique stories of sportsmen and women. Their illustrious portfolio includes the Silver Cannes-Lion-winning Irish Defence Forces ‘Join My Team’, AIB ‘The Toughest Trade’, and Vodafone ‘Team of Us’ sponsorship of the Irish Rugby team.

Emer Howard comments: "We are bringing the business of creativity to the business of sport. We believe there are huge opportunities for brands to grow through their involvement in sport. And for sports people to grow through their engagement with brands. We believe Athletes and teams deserve the love and expertise available to more traditional brands."

Bobby Byrne comments: "We love the competition at the heart of sports marketing. Take the World Cup and the Olympics. As the athletes and teams compete for medals and trophies, brands compete for the hearts and minds of the audience. Banks compete with beers. Airlines compete with soft drinks. That appeals to our competitive side.  At Ringers, we’ve built a way to do what we’re good at and what we enjoy. Because we firmly believe that the best work is done by people who love what they’re doing.” 

Steven Mangan says: “The days of solving the same old problems with the same old ways are long gone. We’re not afraid to put skin in the game. Using the Ringers Network wisely and selecting the right talent that matches our values and meets our standards for the job allows us to keep the talent high and the overheads low.”