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Editors' Choice

Forget Cage and Travolta, This Thai Ad is the Only Face/Off You’ll Ever Need

Deadpan follow-up to the award-winning FRIENDSHIT from GreynJ United, writes Laura Swinton

Forget Cage and Travolta, This Thai Ad is the Only Face/Off You’ll Ever Need

GreynJ United and Thai mobile banking app K Plus are at it again, with a surreal follow up to their award-winning FRIENDSHIT film. And this time around, they’ve taken the combination of deadpan delivery, oddball casting and awkwardness to an even weirder place. And we love it. 

FACE/OFF tackles the awkwardness many Thais feel when it comes with the updates and changes to their favourite apps. As the country’s most downloaded banking app, K Plus (owned by Kasikorn Bank) needed to figure out how to break the news of a brand new look and firmware to nine million people.

Proving that weird really does work, the team at GreynJ United opted not for a dry old explainer video but an absurdist metaphor in which a young man questions the nature of his reality as his girlfriend keeps changing her appearance. Initially unsettled and disturbed as the girl flips through faces, ages, and even genders, the boy eventually concedes that his partner’s upgrades might come in handy after all.

The film is directed by Nawapol Thamrongrattanarit, who makes great use of monotone delivery and low key art direction to create a particularly creepy kind of comedy.  

FRIENDSHIT, the precursor to FACE/OFF, performed particularly well on this year’s award circuit, picking up two Gold Lions and a Silver Lion at Cannes and a Grand Prix at Ad Stars.

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Head of Marketing Communication/Vice President: Ms. Nithivadee Punnahitanont

Creative Agency

Creative Agency: GREYnJ United

Art Director: Vanalee Kraivaree / Nirada Thumrat / Pattaratida Ruannak / Nukool Khamlert / Thanjira Sansanavarnee

Producer: Nattakit Wongpakorn

Executive Creative Director: Asawin Phanichwatana

Chief Creative Officer: Jureeporn Thaidumrong

Creative Director: Thanyaluck Pongacha / Jesse Wong

Senior Art Director: Vongjino Kedjariyanon

Account Management: Ponlawat Jantip

Chairman: Thor Santisiri

Copywriters: Sorrasak Thummakosol / Shanya Jiwachotkamjorn

Marketing Director: Kanaporn Hutcheson

Chief Executive Officer: Subbaraju Alluri

Group Creative Head: Siravich Chatchaiganan / Chanikarn Sitthiaree

Strategic Planning: Jongkoch Dusittanakarin

Traffic : Juthamas Tantated

Client Service Director: Araya Preechapholkul

Operations: Kanoksak Kanchanachutha

Production Company

Production Company: HUB HO HIN BANGKOK

Director: Nawapol Thamrongrattanarit

Producer: Nattapon Kornkaew

Stylist: Pacharin Surawatanapongs

Editor: Chonlasit Upanigkit

Print Producer: Patcharee Sakunrungwat

Print Production: One Cool Production

Cinematographer: Niramon Ross


Category: Banking , Finance/insurance