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Ford Says Your Feet Have Potential in New Campaign from BBR Saatchi & Saatchi

Illustrator Ido Hirshberg depicts famous feet in new print work

Ford Says Your Feet Have Potential in New Campaign from BBR Saatchi & Saatchi

The Ford Kuga has a unique feature: a foot-activated lift gate that allows you to open the car's boot simply by positioning your foot under the rear bumper.
To communicate this amazing new piece of technology, BBR Saatchi decided to celebrate the foot by showing people who did truly memorable things with their feet: people like Neil Armstrong, Michael Jackson, Dorothy from "The Wizard of Oz”, Godzilla, Lionel Messi…and now you.  A unique print campaign illustrated by artist Ido Hirshberg depicts these famous feet. 
Make no mistake. Your feet have got potential.

Creative Agency

Creative Agency: BBR Saatchi & Saatchi

Creative Director: Eran Nir

Planner: Shai Nissenboim, Lora Goichman

Producer: Gali Starkman, Odelia Nachmias Freifeld

Group Account Director: Idit Zukerman

Account Executive: Ori Ben-Dror, Chen Halpern

Account Management: Alon Goldman

Head of Production: Dorit Gvilli

Studio Manager: Yaron Keinan

Creative: Eran Shushu Spanier, Aia Kujnitzy Bechor

Production Company

CEO : Yossi Lubaton

Illustrator: Ido Hirshberg

Post Production / VFX

3D Artists (cont.): Yaniv Shachar, Eyal Orly

Print / OOH

Photographer: Yoram Aschheim

Category: Automotive , Cars

Genre: Print