Forbes Announces the World's Most Valuable Sports Brands for 2015
Forbes today announces its 2015 list of The World’s Most Valuable Sports Brands. Also known as the ‘Forbes Fab 40’, the list identifies the 10 most valuable sports brands in each of four categories of businesses, events, teams and athletes. The key findings of these rankings are as follows.
Nike retains its title as the most valuable sports business brand, having increased its value from $7.5bn in 2007 to $26bn today - comfortably ahead of third- and fourth-placed Adidas and Under Armour, worth $6.2bn and $5bn respectively
Sky Sports comes fifth in the sports business brand list and, with a valuation of $4.6bn, is behind second-placed ESPN the second highest ranking sports broadcaster
The Super Bowl tops the list of most valuable event brands, ahead of the Summer and Winter Olympics in second and third place – and with a valuation of $580m that is greater than that of the FIFA World Cup and UEFA Champions League combined
The Forbes article announcing the Fab 40 list can be viewed here.
Most Valuable Sports Business Brands 2015 | ||
Ranking | Brand | Value |
1 | Nike | $26 b |
2 | ESPN | $17 b |
3 | Adidas | $6.2 b |
4 | Under Armour | $5 b |
5 | Sky Sports | $4.6 b |
6 | MLBAM | $2 b |
7 | YES | $1.3 b |
8 | Reebok | $830 m |
9 | NESN | $700 m |
10 | UFC | $460 m |
Most valuable Sports Events Brands 2015 | ||
Ranking | Brand | Value |
1 | Super Bowl | $580 m |
2 | Summer Olympics | $348 m |
3 | Winter Olympics | $285 m |
4 | FIFA World Cup | $229 m |
5 | WrestleMania | $170 m |
6 | NCAA Mens Final Four | $150 m |
7 | Daytona 500 | $136 m |
8 | UEFA Champions League | $127 m |
9 | College Football Playoff | $106 m |
10 | MLB World Series | $101 m |
Most Valuable Athlete Brands 2015 | ||
Ranking | Brand | Value |
1 | Tiger Woods | $30 m |
2 | Phil Mickelson | $28 m |
3* | LeBron James | $27 m |
4* | Roger Federer | $27 m |
5 | Mahendra Singh Dhoni | $21 m |
6* | Usain Bolt | $18 m |
7* | Kevin Durant | $18 m |
8 | Cristiano Ronaldo | $16 m |
9 | Rory Mcllroy | $12 m |
10 | Floyd Mayweather Jr. | $11.5 m |
Most Valuable Team Brands in Sports 2015 | ||
Ranking | Brand | Value |
1 | New York Yankees | $661 m |
2 | Los Angeles Lakers | $521 m |
3 | Dallas Cowboys | $497 m |
4 | New England Patriots | $465 m |
5 | Real Madrid | $464 m |
6 | Manchester United | $446 m |
7 | Barcelona | $437 m |
8 | Bayern Munich | $375 m |
9 | Los Angeles Dodgers | $373 m |
10 | New York Knicks | $361 m |
