Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Editors' Choice

Foot Locker and ASICS Launch Collaboration with This Brilliant Anime

Editors' Choice: Luka Sabbat, Princess Nokia and YFN Lucci lend voices to BBDO New York's 'The Sun and The Samurai' campaign

Foot Locker and ASICS Launch Collaboration with This Brilliant Anime

Foot Locker, in partnership with ASICS, today announced the launch of the "Welcome to the Dojo" pack, an exclusive apparel and footwear collection. Inspired by ASICS' Japanese heritage, the collection celebrates the story of two dojos – rising sun dojo, which inspires fear in the hearts of all who hear its name, and snake dojo, revered as a respected institution where many have started the arduous trial to become a samurai.

To coincide with the launch of Foot Locker and ASICS’ ‘Welcome to the Dojo’ apparel and footwear collection, the two brands launched a bespoke anime-inspired digital series featuring voiceover talent from notable personalities including Luka Sabbat, Princess Nokia and YFN Lucci (the series featured five short episodes but has since been turned into one, longer film). 'The Sun and The Snake was created by BBDO New York and animation studio Shotopop.



Inspired by ASICS' Japanese heritage, the collection celebrates the story of two dojos – rising sun dojo, which inspires fear in the hearts of all who hear its name, and snake dojo, revered as a respected institution where many have started the arduous trial to become a samurai. It will be available exclusively at Foot Locker, Inc. stores including Foot Locker, Footaction and Champs Sports.

"At Foot Locker, Inc., we're dedicated to driving culture, individuality and sport style," says Andrew Gray, general manager and chief merchandising officer for Foot Locker North America. "By launching this exclusive collection and original series with ASICS, we're offering an immersive experience for customers across our family of brands, who can experience 'Welcome to the Dojo' through creative, engaging content and unique shopping touchpoints."

"As the voice behind the character, 'Sneaker Samurai,' I'm able to combine two of my personal interests – style and anime," adds Luka Sabbat, who served as a creative collaborator on the series. "I've always had an affinity for fashion and personal expression, and I think it's dope that Foot Locker and ASICS were able to bring those together in such a lit way for the launch of the 'Welcome to the Dojo' Pack."
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand: Foot Locker / ASICS

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Dan Lucey

Chief Creative Officer: Greg Hahn

Account Executive: Mackenzie Alderman

Worldwide Chief Creative Officer: David Lubars

Senior Project Manager: Amy Orgel

Associate Creative Director: Bryan Stokely, Martins Zelcs, Bhanu Arbuaratna

Account Director: Laura McWhorter

Communications Strategist: Patrick Tomasiewicz, James Mullally

Director: Janelle Van Wonderen

Planning Director: Steve Panawek

Designer: Brandon Galosi

Executive Producer: James Young

Production Company

Production Company: MTC

Executive Producer: Chris Lenox Smith

Producer: John Holt

Music

Music Supervision: Mixtape Club Music, featuring Sammy Bananas

Animation

Animation Company: Shotopop

Director: Dipankar Sengupta

Art Director: Carin Standford, Casper Franken

3D Animation: Samantha Friend

Cel Animation: Giulia Frixione, Hannah Lau-Walker, Marylou Mao, Diana Buzea, Kirill Blumenkrants, Arman Alipour, Dipankar Sengupta, Alison Oxborrow

Character Design: Dipankar Sengupta

AE Animation: Richard Payne, Ionut Lupu

Cel Colouring: Beidi Guo, Ionut Lupu

Animatics: Richard Payne

Compositing: Richard Payne, Ionut Lupu

Illustrator: Samantha Friend, Tony Sekyere, Carin Standford, Cat Finnie, Kalyanjyoti Mohan

Storyboard Artist: Dipankar Sengupta

Category: Clothing/fashion , Sports

Genre: Animation , Dialogue , People , Scenic , Storytelling