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Creative in association withGear Seven
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Foot Locker Ad Sees Landon Donovan (Conveniently) Forget World Cup Disappointment

14/08/2014
Advertising Agency
New York, USA
34
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BBDO New York launches second phase to popular ‘Back-To-School’ campaign with US soccer star

BBDO New York has launched a follow up to its ‘Back-To-School’ Foot Locker campaign.

In ‘Short Memory Part 2’ we see US soccer star Landon Donovan appearing to have a (conveniently) short memory. 

The ad is a sequel to ‘Short Memories Part 1’ which featured James Harden, Charles Barkley and Scottie Pippin. It kicked off the Foot Locker Back-to-School effort last week and has already garnered nearly 3.8 Million views.



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