FKA twigs Warps Physics in Spike Jonze’s Stripey New Apple Film
lbbonline.com, 2 weeks, 2 days ago
The legendary director’s dance film promotes Apple’s new HomePod speaker
Spike Jonze has directed an expertly choreographed short film for Apple’s HomePod speaker.
The four-minute film, titled ‘Welcome Home’, shows British musician FKA twigs dancing around a room and distorting the the laws of physics, set to a new Anderson .Paak track called ‘‘Til It’s Over.’
This is the director’s first big branded film since his stunning 2016 Kenzo piece
- a work of dance that transfixed audiences in a way this new project is also likely to.
Spike Jonze, who is represented commercially by MJZ, is probably best known for his feature films, including ‘Her,’ ‘Where the Wild Things Are’ and ‘Being John Malkovich’, but he has always shown an interest in movement, as is evident from his Fatboy Slim music videos through to his 2017 project ‘Changers: A Dance Story’, which he wrote and directed in collaboration with the choreographer Ryan Heffington and the design label Opening Ceremony.
Practically every shot in the film delivers eyebrow-raising “how did they do that?” moments as FKA twigs transforms her environment (presumably meant to be her home) through dance and the music provided by Apple’s speaker.
The film will run online, with a 60-second cutdown set to be broadcast on television.
It, phones, Av and computers