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Hires, Wins & Business

Fintech Company CekAja.com Names J. Walter Thompson Jakarta as AOR

The site is the only financial supermarket that offers multi-category products in Indonesia

Fintech Company CekAja.com Names J. Walter Thompson Jakarta as AOR

PT Puncak Finansial Utama has named J. Walter Thompson Jakarta as Agency of Record for CekAja.com, Indonesia’s largest financial e-commerce company.

CekAja.com, an online supermarket for financial and insurance products, serves close to 3 million unique customers each month.  The portal allows customers to compare and apply for personal loans, credit cards, deposits, mortgages, vehicle financing, as well as vehicle insurance, property insurance and life insurance.  The site is the only financial supermarket that offers multi-category products in Indonesia.

CekAja leverages their customer volume to obtain better deals for their customers.  The platform was established in 2013 by Puncak Finansial, which has over 17 years of experience in the fintech and financial e-commerce space.  CekAja is part of C88 Financial Technolgy, one of SE Asia's largest and fastest growing fintech companies with operations in Indonesia and the Philippines.  C88 Financial has recently raised a Series B growth capital round, and its investors include Telstra Ventures, Monks Hill Ventures, Kejora Ventures, Altitude Partners and several Malaysian and Indonesian family offices.

J. Walter Thompson Jakarta, which won the mandate in a competitive pitch against nine other agencies, is tasked with creating integrated and multi-phase branding campaigns across digital and offline channels.

“To be invited to pitch for this assignment was a privilege. To be awarded the stewardship of CekAja and to be partnering with such enthuse, courageous, passionate, zany clients is indeed an honour,” said Johan Shabudin, Managing Director of J. Walter Thompson Jakarta.   “We are excited with this opportunity. Thank you for entrusting us, CekAja.”

“This is the start of something really great. We are beyond thrilled to be working with such a dynamic, wildly creative and highly accomplished team as JWT. There's a real passion and thoughtfulness that comes through in their work and that was ultimately what won us over,” said John Patrick Ellis, co-founder and CEO of C88 Group.  “We know we're in good hands in launching our first campaign, which will also help create a new market category in Indonesia.”

Genre: PR , People , Strategy/Insight