Finger Music Composes Christmas Concerto for Morrisons’ ‘Best’ Range
This week, Morrisons and Publicis London have launched their
first spate of Christmas ads to promote the supermarket’s premium own brand
‘best’ range.
The luxury tabletop spots, directed by Yann Secouet, focus
on the quality ingredients and visually stunning outcome of the best range. Separate commercials showcasing the Best range
British beef brisket and beef dripping roast potatoes, Canadian lobster and
Cromer crab macaroni cheese, Bramley apple frangipane tart and the
supermarket’s wine collection are all thematically connected.
To accompany the minimalist visuals, Publicis and Morrisons
partnered with London music company, Finger Music, to inject the spots with a
classical yet subtle Christmas score. To create the elegant seasonal
composition, Finger enlisted Hungarian composer, Robert Gulya, to compose and
record the track with a full orchestra.
“The brief was to compose a piano-based classical piece, with a memorable
theme or motif,” explains composer
Robert Gulya. “I thought a waltz would be the best approach to represent
the elegance of the products without being too in-your-face. However, to give it an understated festive
feel, I added a subtle
glockenspiel at the end of the composition. This Tinkerbell motif also works as a device to add a
memorable structure to the melody across all of the spots.”
Deciding to finish the commercial by recording the
composition with a live orchestra, Robert and Finger Music connected with the
Budapest Orchestra remotely to record the final song.
Commenting on the remote composition, Producer at Finger
Music, Clare McGrath says: “With technology like Skype continually improving,
it makes it easy to work with the best musicians around the world, without
compromising budget or time schedules. Samples these days are great and they will
always have their place but you can never beat the real deal, especially with
an orchestral piece.”
Having studied at the Franz Liszt Academy of
Music in Budapest, and written music performed by the Budapest
Orchestra, Robert has always had close ties to the orchestra.
“Robert is classically trained and hugely experienced,” adds
Clare. “He has years of experience working on movies, live performances and TV
commercials. He’s worked on several projects with remote orchestras and
has spent years building up relationships with some of the best musicians
around the world. His longstanding relationship
with the Budapest Orchestra meant we knew they would be the perfect people for
the job.”
The commercials will run on TV and online from Friday 11th
November
