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Find Your Friends With Momondos Friend Compass
Posted 9 months, 3 weeks ago by McCann London
McCann London create the world’s first Friend Compass for travel
McCann London have created the world’s first Friend Compass for travel search site Momondo, which launches today in more than 15 markets, to challenge the traditional travel search.
The Friend Compass has launched as a new utility in Momondo’s app to bring a new social dimension to flight searches by turning your smartphone into a compass allowing you spin round and see where your friends live around the world and the cheapest available flight to visit them. With a few taps you can book a flight, or sort your flight search to visit friends by price, distance, weather, and discover fun highlights such as the hottest, coldest, cheapest, farthest and priciest friends to visit.
Friend Compass combines your phone’s GPS location and the Facebook API, to determine where in the world your friends are relative to your current position, and then finds the best flights to that destination using momondo’s search engine.
The launch of the Friend Compass is supported with a mobile campaign consisting of YouTube pre-roll adverts, in-app and mobile banners, Facebook banners, and a Facebook competition to win flights to visit your best friends.
Julie Pedersen, Spokesperson at momondo comments: “Facebook has changed the travel landscape, and according to the social network’s own stats, travel is the second most talked about event we share with our connections. With Friend Compass we’re making travel search social and challenging traditional travel search. We believe Friend Compass will inspire lots more people to fly abroad and visit their friends and family.”
Friend Compass is available on momondo’s free flight search app for both iPhone and Android from today.
Agency: McCann London
Chief Creative Officers: Rob Doubal and Lolly Thomson
Creative Director: Thomas Ilum
Art Director: Zoe Sys Vogelius
Copywriter: Thomas Ilum
Account Handlers: Steph Hamill / Jo Howes
Category: It, phones, Av and computers , Phones