FinchFactor Celebrates WE ARE Pi Win as Global PR Partner
FinchFactor has announced that it has been appointed as exclusive global PR partner to independent Ideas Company, WE ARE Pi.
The new win comes on the back of a period of accelerated growth for the Amsterdam-founded agency, including the opening of a second FinchFactor headquarters, in London, and a number of high profile, international client appointments.
In its work for WE ARE Pi, FinchFactor will be working directly with the team’s founders to build its profile as an ideas company, enabling thought leaders from the brands of tomorrow to harness creativity with a purpose. FinchFactor will capitalise on the agency’s bold work for the likes of Lego, Under Armour, Desperados, Wrangler, Kipling, Paddy Power and TEDx.
Patrick Garvey, Founding Partner, WE ARE Pi, comments: “WE ARE Pi was born in the thick of the social era, where all the old rules of business were broken down, disrupted and forgotten. This means that disruption doesn’t scare us. We thrive on it. With a fearlessness and diverse range of bold stories to tell, we knew it was time to spark interest and kick start conversations with the media and peers. We are on a mission to bring purpose and innovation together by disrupting the norm, and are delighted to have FinchFactor on board to support us with this.”
Kerrie Finch, Founder and CEO, FinchFactor adds: “At FinchFactor, we are long-term, unashamed fan-girls and guys of WE ARE Pi for their bold creativity, strategic smarts and all round industry-god status. We have been hounding them relentlessly for years to add some reputation management fire-power to their armoury – and finally they succumbed.”