Final Cut Adds Long-Form to Its Offering with Launch of THE LOFTS at Final Cut
Award-winning commercial edit house Final Cut has added long-form to its offering with its new boutique dry hire facility – THE LOFTS at Final Cut.
Final Cut has long been renowned for the strength and depth of its commercial roster, but in recent years more and more of its editors have been splitting their time between commercial and long form projects.
David Webb, MD/Partner Final Cut says: “We are in a golden era of TV and have decided the time is right to provide a separate long-form facility. When 2,300 sq ft of office space became available directly above our cutting rooms we felt it was an ideal opportunity to expand. We have always encouraged our editors to develop their careers across multiple disciplines: music videos; commercials; shorts; TV and feature projects. Where possible we tried to accommodate them in-house but sometimes it proved impossible.”
THE LOFTS comprises seven Avid offline editing suites, a production office and client areas on the 5th floor of Final Cut’s Margaret Street headquarters. The suites will be available for dry hire for anyone working on long-form projects from February 2019.
2018 saw founding editor Rick Russell edit the season 2 finale of Kudos/Sky Atlantic’s TIN STAR, while David Webb and fellow editor Steve Ackroyd edited three episodes each of NETFLIX /Eleven films new series SEX EDUCATION, but a third editor was unable to edit at Final Cut.
Executive producer Michelle Corney explains: “Our commercials business continues to go from strength to strength.As new editors make their way onto the roster we needed more space to accommodate multi-editor projects.
“Many of the roster have had to work outside of Final Cut at some point, but all miss the essential support Final Cut provides. Our production, engineering, assistants and client services are invaluable when you’re working on a creatively demanding project.
"Now we are building a boutique cutting room to the same exacting standards as Final Cut’s commercial offices, which will be available to anyone working on a long-form project. We aim to provide the best environment for editors and clients alike but remain competitive with other dry-hire facilities.
“Final Cut has been established for more than 20 years and is acclaimed for its award-winning roster of editors and the level of service it provides. In 2017 we opened Machine Sound studios to complement our existing offline capability.
"By opening THE LOFTS we are extending our offering even further and can’t want to see what the future brings.”