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Creative

FILTERFACE Is an Unnerving Visual Commentary on ‘Snapchat Dysmorphia’

Will & Carly’s short film was shot in an ex-mental health institute in north London

FILTERFACE Is an Unnerving Visual Commentary on ‘Snapchat Dysmorphia’

FILTERFACE is a satirical piece that looks at the unhealthy importance young people place on social media validation and the disturbing trend to go under the knife to look like their flawless filtered selfies. Doctors have labelled this new mental health illness 'Snapchat Dysmorphia' - a modern-day sickness that is causing young people to lose touch with reality as they seek out a manufactured, false and synthetic ideology.

Shot in an ex-mental health institute in north London by directors Will & Carly, the film uses performance to explore themes of worship, self-obsession and addiction to the perfect projected appearance. The choreography was crafted by Isabella Mahmoud with the help of the talented Ellie Gordon who really interrogated the brief and took the feeling of discomfort to another level. 


“We really wanted to ring an alarm bell with this film and draw attention to the bizarre cultural obsession with AR filters that is hurting our women and girls in more ways than one,” say the directors.

Interestingly, only this month Instagram have begun to police this issue by banning filters that mimic the effects of extreme cosmetic surgery. https://www.bbc.co.uk/news/business-50152053

Will and Carly are London based directors whose work focuses on a heightened visual representation of life and emotion. 
 
Their work uses a mixture of stylised cinematography and visual symmetry, with influences ranging from the performance art of Marina Abramovic to 90’s hip-pop and New Vampire Cinema.
Will studied Graphic Design at Camberwell School of Art before moving into advertising where he is an award-winning creative, having picked up everything from D&AD pencils to Cannes Lions. Carly studied Fine Art and Photography at Central Saint Martins, had a brief dalliance in an all-girl punk band, later becoming a Photographic Commissioner. 
 
More recently they have explored projects that deal with human and social issues to raise awareness and inspire change. 
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Directors: Will & Carly

Choreographer: Isabella Mahmoud

Assitant Choreographer: Ellie Gordon

Dancers: Isabella Mahmoud, Ellie Gordon, Georgie Cooper, Laura Hague, Sophie Williams

Executive Producer: Ramy Dance

Producer: Jonny Duncan

Cinematographer: David Wright

Prosthetics: Natasha Lawes

Stylist: Alex Vilcov

Music: Forest Swords

Editor: Meg Thorne at Cut & Run

Edit Producer: Maggie McDermott

Colour Grade: Jonny Tully at Big Buoy

Flame Artists: Richard Russell at Big Buoy

Post Producer: Hannah Whitehill

Sound Mix: Adam Smyth at String and Tins

Production Assistant: Grace Mbugua

Steadicam: Gary Kent

Focus Puller: Benjamin Smith

Gaffer: Nathan Matthews

Runners: Jessica Cottam,

Cameron Randall

Design: Matthew Thomas

Special Thanks: Common People Films, Cut+Run, Big Buoy, String & Tins, Forest Swords, Ninja Tune

Category: Short Films and Music Videos , Short films