Femtech Brand Elvie Appoints Mother as Creative Partner

Elvie, the technology brand best known for its Kegel trainer and app, has appointed Mother as its creative agency.

Elvie and Mother are two companies on missions. And their respective missions actually complement each other.

Elvie is here to create extraordinary products that improve women's lives, combining research and innovation to transform the way people think and feel about themselves.

Mother exists to make an impact in culture with the very best creative work possible - work that gets real people in the real world talking.

So with Elvie’s life transforming products, communicated in culturally-impactful ways that ensure more women will be able to improve their lives - it really is a match made in heaven.

You will probably best know Elvie for their Elvie Trainer, the multiple award-winning Kegel trainer and app. It has been adopted by the NHS and is helping more and more women every day (and reduce the millions the NHS spends on incontinence treatment). But that is just the start of their journey, with more femtech products in the pipeline.

Mother will now be helping Elvie make their products more famous, with creative that complements the product’s quality.

Elvie CEO Tania Boler said: “We wanted a creative partner that didn’t only understand our mission, but was also actively engaged in making it a reality. We share so many values with Mother, I’m excited to share what we make together.”

Ana Balarin, Partner at Mother, added: “From the outset Elvie impressed us with their ambition to change the way women, their bodies and technology interact. Now that we’re working closer together, it’s clear that the opportunity for us to make a big impact together is ready for the taking.”