Feed Falls to the Dark Side with Star Wars eBay Homepage Takeover

As Star Wars mania reaches its peak, Feed have created a lighthearted take-over for eBay's homepage which goes live today. 

Shot from the perspective of a Stormtrooper’s private life, written in Yoda speak and featuring an eye-catching animated BB-8 droid dropping down and running across the screen, the homepage take-over will appeal to all Star Wars fans.

Simone Micheli, ECD Feed said: "I love the detail, especially the Stormtrooper's Death Star poster, this activity is a very eBay take on a popular theme." 

The banners will run on eBay's homepage across Europe, Latin America and the Middle East.