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Cannes Lions

FCB Wins Gold at Cannes Lions 2018

lbbonline.com, 5 months, 2 weeks ago

FCB earns top trophies on day four, increasing its overall tally to 31 Lions

FCB Wins Gold at Cannes Lions 2018

FCB continues to build on its momentum during this year’s Cannes Lions International Festival of Creativity, adding 13 Lions to its collection on day four of awards week.

In total, FCB has obtained 31 Lions – 4 Gold, 11 Silver and 16 Bronze – across multiple categories and media, in honour of powerful campaigns from a wide variety of offices around the world.

FCB earns top trophies on day four, increasing its overall tally to 31 Lion for PFLAG Canada’s “Destination Pride.” Today the agency took home an additional six Lions for the campaign, including its third Gold of the Festival, in the Creative Data category, as well as a Silver in Direct and four individual Bronzes in Direct and Creative Data.

FCB India also notched its first Gold of the Festival, for “Sindoor Khela – No Conditions Apply” for Times of India. The agency won Bronze at yesterday’s ceremony for the initiative, which unites women in India from all backgrounds to generate a new tradition of sisterhood.

Today’s FCB winning campaigns also saw seven awards in the Direct category – a record number of honors for the network in any single category thus far at Cannes Lions. In addition to “Destination Pride” and “No Conditions Apply,” the day’s accolades include work from Area 23 on behalf of the National Organization for Victim Assistance and Change the Ref, respectively: Silver: “The Rape Tax” – Direct – Area 23 and Bronze: “Posts into Letters” – Direct – Area 23.
 
FCB results so far
Category/Media
Award
Office
Campaign Title
Client/Brand

Social & Influencer – Multi-platform Social Campaign

BRONZE
FCB Inferno
Together #WePlayStrong
UEFA

Cannes Lions – PR

SILVER
Area 23
Posts into Letters
Change the Ref

PR – Single Country Campaign and PR – Sponsorship & Brand Partnership

SILVER
FCB New Zealand
Say it Tika
Vodafone New Zealand

Cannes Lions – Direct

GOLD
FCB India
Sindoor Khela – No Conditions Apply
Times of India
Direct – Single Country Campaign

SILVER
Area 23
The Rape Tax
National Organization for Victim Assistance
Direct – Use of Print/Outdoor

SILVER
FCB/SIX
Destination Pride
PFLAG Canada
Direct – Data Strategy

BRONZE
Area 23
Posts into Letters
Change the Ref
Direct – Not-for-profit/Charity

BRONZE
FCB India
Sindoor Khela – No Conditions Apply
Times of India
Direct – Low Budget/High Impact Campaign

BRONZE
FCB/SIX
Destination Pride
PFLAG Canada
Direct – Use of Mobile

BRONZE
FCB/SIX
Destination Pride
PFLAG Canada
Direct – Not-for-profit/Charity

Cannes Lions – Creative Data Award and Creative Data – Data Visualisation

GOLD
FCB/SIX
Destination Pride
PFLAG Canada


BRONZE
FCB/SIX
Destination Pride
PFLAG Canada

Creative Data – Social Data & Insight and Creative Data – Data Storytelling

BRONZE
FCB/SIX
Destination Pride
PFLAG Canada
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