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Cannes Lions

FCB Toronto Wins Five Lions on Day Two of Cannes

The FCB Network’s cumulative tally rises to 29 trophies at the Festival.

FCB Toronto Wins Five Lions on Day Two of Cannes

The FCB Network has continued its streak of excellence, adding a total of eight Lions to its roster during day two of this year’s Cannes Lions International Festival of Creativity. To date, FCB and its affiliates have been awarded 29 Lions, which consist of three Gold, 11 Silver and 15 Bronze.


FCB Toronto’s “Down Syndrome Answers” initiative, on behalf of the Canadian Down Syndrome Society, was at the forefront of today’s winning campaigns, bringing home five awards in multiple categories. The campaign earned two Silver Lions in the Cyber and Direct categories, a Bronze in the Creative Data category and two additional Bronzes in the Cyber category. Refer to the charts below for full information on each of today’s honors, which also included wins for Area 23, FCB Chicago and FCB New Zealand:

Cannes Lions – Creative Data

 

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Creative Data: Data- Driven Targeting

 

Cannes Lions – Cyber

 

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Cyber: Native Advertising

BRONZE

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Cyber: Use of Social Data & Insight

BRONZE

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Cyber: Social Purpose

 

Cannes Lions – Mobile

 

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB New Zealand

Go Balls Out

Testicular Cancer NZ

Mobile: Content for User Engagement

 

Cannes Lions – Innovation

 

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

Area 23

iTBra – The Wearable That Detects Cancer

Cyrcadia Health

Innovation: Early Stage Technology

 

Cannes Lions – Direct

 

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Chicago

The Biggest Sports Endorsement Deal of All Time

Archer + Wolf, LLC

Direct: Low Budget/High Impact Campaign

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Direct: Data-Driven Targeting