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Creative

FCB Milan Wins Pitch for Crédit Agricole Campaign

Campaign for the mortgage company aims to satisfy growing need for customer convenience and flexibility

FCB Milan Wins Pitch for Crédit Agricole Campaign

FCB Milan, the agency headed by Fabio Bianchi and Francesco Bozza, Managing Partner and Chief Creative Officer respectively, has been chosen by Crédit Agricole for their new mortgages campaign.

The new communications work in continuity with the strategic and creative plan of the institutional campaign. The objective is to present the new mortgage as designed to satisfy the growing needs of customers in terms of convenience and flexibility.

“It is a great pleasure to be able to give our creative contribution to Crédit Agricole, a brand that is becoming more and more established in the Italian banking scene for solidity, reliability and transparency”, comments Fabio Bianchi. "We have found a shared vision for a communication which is able to make the most of every single point of contact with customers for a particularly effective strategy."

Client

Advertiser: Crédit Agricole,

Creative Agency

Creative Agency: FCB Milan

Chief Creative Officer: Francesco Bozza

Group Creative Director: Fabio Teodori

Senior Copywriter: Massimiliano Sala

Senior Art Director: Marco Vercelli

Client Service Director: Carlotta Piccaluga

Strategic Planner: Paolo Costella

Production Company

Production Company: Think | Cattleya

Executive Producer: Danielle Joujou

Director: Rodrigo Saavedra

DOP: Javier Julia

Producer: Arianna Messina

Offline

Editor: Massimo Magnetti

Post Production / VFX

Post Production Company: Edi

Music

Audio Post Production: 23HB/Disc to Disc

Genre: PR , Print