FCB Mexico Announces Partnership with Sports Marketing Monterrey

FCB Mexico CEO Rafael Pérez Toribio and Sports Marketing Monterrey CEO Jorge Villalobos have announced a new strategic partnership: FCB Mexico Sports Marketing. This partnership will make it the go-to agency for developing sports marketing for the Mexican and Latin American markets. 

The capacity of the sports industry to develop emotional bonds between brands and their target audience should not be ignored when the fight for consumer attention is fierce. Sports marketing offers a unique opportunity to create true fans and to promote differentiation and brand loyalty. When a marketing plan uses these attributes, which are intrinsic to sports, competitive advantage increases.

FCB Mexico Sports Marketing aims to unleash the potential of sports advertising by focusing on strategies that will drive brands to get the best results from sports, with every goal, home run, touchdown or basketball score leading clients to victory.

To provide full coverage for all aspects of sports, FCB Mexico Sports Marketing’s objectives are:

• To connect with consumers through their passionate interests

• To build differentiation and brand loyalty

• To significantly increase brand awareness

• To increase campaign ROI

The two agencies have already partnered on many successful brand and celebrity sponsorships, for example Mexican League of the Pacific and Pacifico Light Beer; Actileche and Leo Messi; Crest and Rafa Márquez; and many more. 

FCB Mexico Sports Marketing plans to build effective communications on three pillars:

1. Sponsorship and advertising campaigns: creating sponsorship programs with soccer teams and other professional leagues across all sports in Mexico.

2. Corporate and licensing: finding the ideal sport and hire the best talent for campaigns add activations as well as consulting on digital trends relevant to sporting industries. 

3. Business development: marketing professional teams alongside design, production and promotion of events.

“We have detected a unique business opportunity in the sports arena, at a national and international level. We’re leveraging that opportunity by creating, developing and implementing sport marketing strategies that will surpass objectives and boost ROI,” said Villalobos. 

Pérez Toribio added, “We invite brands to collaborate with FCB Mexico Sports Marketing, and develop fully integrated campaigns that make the most of the thrilling world of sports, creating a precious tool for each and every brand.”