FCB Africa Celebrates 90 Years of Iconic South African Advertising

FCB Africa – having opened doors in 1926 as E Lindsay Smithers Advertising Agent with the Goodyear Tyre & Rubber Company as its first client – is celebrating 90 years of iconic South African advertising this month.

To mark the milestone, eNCA is paying tribute to FCB with a microsite featuring favourite ads and best memories of several dozen of the agency’s most well-known alumni as well some of the current FCB employees. 

To take your own walk down memory lane, with some past, recent and current industry legends, visit www.enca.com/FCB90, www.facebook.com/FCBAfrica/ or follow @FCBafrica. 

A few of the ads you’ll get to see include the iconic South African Airways ‘Cost Cutters’ from 1988, Sasol Super 100 ‘Glug Glug’ and Toyota ‘Go-Kart’ both from 1991, Gill Anti-Dandruff Shampoo ‘Bikers’ from 1995, Beechies ‘Icebreaker – Nipple Stand’ from 1998, Vodacom 4U ‘Bungee Jumping Baby’ and ‘Baby Astronaut’ from the early 2000s, First National Bank’s ‘How can we help you – Pale toe’ and more recent favourites such as Klipdrift ‘Friendly Frikkie – Met Eish’ and Savanna’s ‘It’s dry but you can drink it’. 

Celebrating with current FCB employees in Cape Town and in Johannesburg, Morris said it was humbling to follow in the footsteps of such giants, and a tribute to the FCB Family that it has remained at the forefront of South African advertising.