Fashion on Film 2018

All eyes have been on London as fashion’s most stylish elite descended on the UK’s capital for its final Fashion Week of the year. Whilst Burberry and ALEXACHUNG took to the catwalks to showcase next summer’s collections, it-girls, bloggers and influencers contended for the title of the best-dressed and most-papped street-style looks. 

On the close of LFW 2018, film processing lab, Cinelab, reports a staggering growth in film processing over recent years. They saw a jump from 15 commercials processed in 2015 to 190 spots processed so far in 2018 – suggesting that shooting on film is very much in vogue this season. Still reeling from the fashion spirit, Cinelab takes a look back at some its most fabulous fashion spots shot in film this year…

Vogue - Behind the scenes of Beyoncé Vogue Cover Shoot

(8mm processing and scanning & 16mm colour processing and 2K Log scans)

Vogue takes viewers behind-the-scenes of Beyoncé’s legendary cover photoshoot with the fashion publication, sharing the footage of the singer living in full. The stylised film embraces the full effects of shooting with the medium, complete with a dusty grain and light splashes.

Credits:

Director: Tyler Mitchell

Directed by photographer Jordan Hemingway for the Italian brand’s recent collection, the spot draws on muted tones and retro visuals to represent London’s ‘new hippies’. Drawing on London’s key subcultural style quirks from the '60s to the '90s, the films’ lens flares and light splashes complement the designs with a stylish retro aesthetic.

Credits:

Photographer: Stella Asia Consonni 

Director: Jordan Hemingway

Director of Production: Jeremy Valender 

Creative Direction: Gloria Maria Capelletti 

Executive Producer: Rosario Rex Di Salvo 

Artistic Direction: Niccolò Fiorentini

Characteristic of Chloe’s retro seventies tones, the film’s grain is suitably fitting. The aesthetic enhances the burnt oranges, browns and yellows of the collection’s colour palette. The commercial is directed by Camille Summers-Valli for the French brand’s AW18 campaign.

Credits:

Director: Camille Summers-Valli

DOP: Harry Wheeler

Artistically directed by, and starring, model and actress Iris Law, Burberry Beauty launches its latest lip stain with a colour-popping spot. Re-igniting the British brand’s iconic check print, made famous in the '90s, the films’ bright pops of colour teamed with a dusty grain puts a contemporary spin on the retro look.

Director: Camille Summers-Valli

Carven

(16mm colour processing and 2K Log scans)

Based in a luscious woodland, the commercial artistically plays with the light and reflections of the embellished garments from Carven’s womenswear collection. From muted hues to rich jewelled tones, the film captures a full-bodied depth of colour.

Credits:

Director: Camille Summers-Valli

G-Cut

(16mm colour processing and 2K Log scans)

Shot on 16mm for G-Cut, the spot showcases the Korean brand’s Autumn Winter 2018 collection with a vintage tea party at chateau. The film’s grain gives a hazy finish which complements the dreamy narrative.

Credits:

Matthew J. Smith

Crestbridge

(16mm colour processing and HD Telecine)

Japanese brand Crestbridge takes inspiration from British style for the spot which showcases its signature check design. Shot in a crisp green garden, the film’s light flashes and matte finish complements the collection’s autumnal tones.

Director: Laura Coulson 

Vogue - Generation Game

(16mm colour processing and HD Telecine)

Stylishly dressed mothers and daughters share the lessons they’ve learned from each other in a sentimental short for Vogue. Adorned in complementing metallics, prints and textures looks, the depth of the garments is captured by the film with a subtle finish. 

Credits:

Director:Laura Coulson

Roku Roppongi - Vogue Meets Rina Sawayama

(16mm colour processing and HD Telecine)

In conversation with Vogue, pop singer Rina Sawayama reveals the inspiration behind her latest album. Set against the backdrop of London’s Mark’s Club, the film’s subtle grain captures the depth of the decadent velvet and textured backdrops.

Vogue Australia – Young Sea

(16mm B&W processing and HD Telecine)

Shot on Kodak Film, Ben Weller directs an artistic black and white film for Vogue Australia. The nautical-themed commercial embraces the rustic edges made from processing the film.

Credits:

Director: Ben Weller

Bally - RetroSneakers Collection

(16mm colour processing & HD Telecine)

Drawing on visual and audio tropes of the 1980s, Bally launches its retro sneaker collection with an up-tempo commercial. The film’s grain and hazy finish gives an authentically retro look.

Directed by: Lorenzo Cisi

Creative Direction: Gloria Maria Cappelletti

DOP: Hunter Daly

Choreographer: Pat Boguslawski

Stylist: Luca Smorgon

Make up: Martina D'Andrea

Hair: Daniele Falzone

Art Director: Nicolò Fiorentini @ Vice Italy

Music: Tommaso Ottomano

Color: Ruth Wardell @ Electric Theatre Collective

Production Director: Rosario Di Salvo

Production: VICE Italy