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Fans Experience the Best Concert of Their Lives... Through Hypnosis

Ogilvy Brazil teams with hypnotist Rogerio Castilho for Billboard Brazil Magazine film

Fans Experience the Best Concert of Their Lives... Through Hypnosis

Ogilvy Brazil selected the biggest fans of iconic musicians with Billboard #1 hits to watch their idols play again. Only there was no band and no music. Through hypnosis, the agency took the fans to their favourite concert to experience, one more time, the thrill of seeing and feeling the music again.

After searching for fans on social networks and fan clubs, the agency invited them to come to a theatre. Instead of their rock idols, they found Rogerio Castilho, a renowned hypnotist. Through the regression hypnosis technique, he guided the fans back to experience the best concert of their lives.


Advertiser: Billboard Brazil Magazine

Creative Agency

Account Executive: Daniela Glicenstajn Elkis, Juliana Fernandes

Art Director: Fabio Natan

CEO: Fernando Musa, Anselmo Ramos, Aricio Fortes

Copywriter: Guilherme Camargos

Creative Agency: Ogilvy Brazil

Creative Director: Rafael Donato, Guilherme Giacomo, Fabio Seidl

Executive Creative Director: Paulo Coelho

Media Planner: Daniella Gallo, Betânia Aragão

TV Producer: Rafael Rosi, Andréa Consoleto, Sonia Cremerius Juliana Henriques

Music and Sound

Music Production: Punch

Post Production / VFX

Colourist: Psyco n’Look

Post Production House: Hungry Man

Production Company

Director: João Caetano, Fábio Pinheiro

DOP: Fernando Young

Executive Producer: Rodrigo Castello, Renata Correa

Production Company: Hungry Man

Genre: Stunts