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Creative

Fans Experience the Best Concert of Their Lives... Through Hypnosis

Ogilvy & Mather Latam, 3 years ago

Ogilvy Brazil teams with hypnotist Rogerio Castilho for Billboard Brazil Magazine film

Fans Experience the Best Concert of Their Lives... Through Hypnosis

Ogilvy Brazil selected the biggest fans of iconic musicians with Billboard #1 hits to watch their idols play again. Only there was no band and no music. Through hypnosis, the agency took the fans to their favourite concert to experience, one more time, the thrill of seeing and feeling the music again.

After searching for fans on social networks and fan clubs, the agency invited them to come to a theatre. Instead of their rock idols, they found Rogerio Castilho, a renowned hypnotist. Through the regression hypnosis technique, he guided the fans back to experience the best concert of their lives.


Client

Advertiser: Billboard Brazil Magazine

Creative Agency

Creative Agency: Ogilvy Brazil

Creative Director: Rafael Donato, Guilherme Giacomo, Fabio Seidl

Copywriter: Guilherme Camargos

Art Director: Fabio Natan

Executive Creative Director: Paulo Coelho

CEO: Fernando Musa, Anselmo Ramos, Aricio Fortes

Account Executive: Daniela Glicenstajn Elkis, Juliana Fernandes

TV Producer: Rafael Rosi, Andréa Consoleto, Sonia Cremerius Juliana Henriques

Media Planner: Daniella Gallo, Betânia Aragão

Production Company

Production Company: Hungry Man

Executive Producer: Rodrigo Castello, Renata Correa

Director: João Caetano, Fábio Pinheiro

DOP: Fernando Young

Post Production / VFX

Post Production Company: Hungry Man

Colourist: Psyco n’Look

Music

Music Production: Punch

Genre: Stunts