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Creative

Fake Love Creates Immersive Experience for 2018 Grammys Party

Brought to life by creative agency Fake Love, visitors leaped from one destination to the next without setting foot on a plane

Fake Love Creates Immersive Experience for 2018 Grammys Party

This week, the TPG Soundtracks’ Grammys Party brought us an immersive audio-visual journey (created by Fake Love) hosted by The Points Guy to promote the platform’s top 2018 destinations: Morocco, Iceland, India and Mexico City.

Brought to life by creative agency Fake Love, visitors leaped from one destination to the next without setting foot on a plane, with a taste of music and culture from each location in an entirely live performance.

The augmented experience offered exploration through music, backed up by a soundtrack consisting of Grammy-nominated artists and an intimate performance by Grammy-nominated hip-hop artist, Lil Uzi Vert. 

Every 30-minutes, the entire room took an adventure to a new location, as wrap-around projections change and jumped to a new culture through mesmerising visuals curated to each destination. In Kaleidoscopic-like imagery and art, new colours took shape in the room and music swelled the room, matching each culture -- inspiring and moving people from one place to another, as music does. 

Fake Love acted as a strategic partner conceptualising the event, including ideation, branding, positioning and execution of the physical production, including the animations, graphic and visuals. The Points Guy, if you’re unfamiliar, is a digital platform renowned worldwide for all points, miles and travel related tips.


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