Experience Serena Williams' Journey through Motherhood in New Chase Spot

This Chase campaign from Droga5 New York aims to revitalise the momentum of last year’s This Mama campaign by showing the journey of motherhood from the perspective of Serena. The concept pairs videos of Olympia growing up, from ultrasound all the way through to the present day, with VO from Serena’s interview after her very first US Open win. What’s incredible is how well her words relate to both her life as a tennis player, but also as a mother. It’s an idea that gives body to the idea that 'This mama keeps going' by touching on the fact that, even though it's been 20 years since her grand slam, as a mother and a player, she will never stop pushing, striving and playing.

Chase has been a proud sponsor of the US Open and Serena Williams for many years. Last year, ahead of Serena’s first return to the US Open since becoming a mum, the brand ignited a conversation around motherhood using #ThisMama. For the US Open 2019, Chase wanted to reignite that conversation.

Some may have a vision that motherhood derails women in other aspects of their life. But mums everywhere know: the job doesn’t get easier, you get stronger. Serena is the embodiment of this strength. On social media, she is vulnerable and candid about motherhood. She celebrates the good days and talks openly about the bad, all while being an intimidating athlete and ferocious competitor.