Every Grands Prix Winner from Cannes Lions 2016
Pharma Lions
Philips ‘Breathless Choir’ - by Ogilvy & Mather, London
Health & Wellness Lions
Pearson ‘Project Literacy’ - by FCB Inferno
Promo & Activation
REI ‘OptOutside’ - by Venables Bell & Partners (also won Titanium Grand Prix)
Print & Publishing
Burger King ‘McWhopper’ - by Y&R, New Zealand (also won Media Grand Prix)
Direct
Swedish Tourist Association ‘The Swedish Number’ - by INGO, Stockholm
Radio
KFC ‘The Everyman Meal - Coloured Weights’ - by Ogilvy & Mather, Johannesburg
Glass: The Lion for Change
Hindustan Unilever ‘6 Pack Brand’ - by Mindshare, Mumbai
Product Design
Google ‘Jacquard’ - by Google Creative Lab, London
Creative Effectiveness
John Lewis ‘Monty’s Christmas’ - by adam&eveDDB
Digital Craft
Because Music ‘Because Recollection’ - by 84.Paris
Design
Panasonic ‘Life is Electric’ - by DENTSU INC, Tokyo
Outdoor
Heineken ‘Brewtroleum’ - by Colenso BBDO, New Zealand
PR
Coop ‘The Organic Effect’ - by Forsman & Bodenfors, Sweden
Mobile
The New York Times ‘NYT VR’ - T Brand Studio
Cyber (two awarded)
ING ‘The Next Rembrandt’ - J. Walter Thompson, Amsterdam (also won Creative Data Grand Prix)
Loterias y Apuestas del Estado ‘Justino’ - Leo Burnett, Madrid
Innovation
‘AlphaGo’ - by Google DeepMind London
Creative Data
ING ‘The Next Rembrandt’ - J. Walter Thompson, Amsterdam (also won Cyber Grand Prix)
Film
Harvey Nichols ‘Shoplifters’ - adam&eveDDB
Film Craft
Under Armour ‘Phelps’ - Droga5, New York
Titanium
REI ‘OptOutside’ - Venables Bell & Partners (also won Promo & Activation Grand Prix)
Integrated
Netflix ‘House of Cards FU 2016’ - BBH New York
Media
Burger King ‘McWhopper’ - Y&R New Zealand (also won Print & Publishing Grand Prix)
Entertainment Lions
The New York Times ‘The Displaced’ - by Vrse.works
Entertainment Lions for Music (two awarded)
Beyoncé ‘Formation’ - by Prettybird
Please click here to check out the work.
Edeka ‘Home for Christmas’ - Jung von Matt
Grand Prix for Good
UNICEF ‘Malak and the Boat’ - 180LA
