Eurostar Capitalises on Beckham Transfer

David Beckham is joining Paris St Germain. In tow with this, Eurostar and its agency CLM BBDO thought they’d celebrate England’s most famous soccer player’s arrival in Paris in their own way. As Becks announced that his salary would go to charity, the print ad poked fun at the ridiculously low transfer price: 88 euros. The price of a London-Paris return by Eurostar.

 

Credits

 

Client : EUROSTAR

Agency : CLM BBDO

Executive Creative Director: Matthieu Elkaim

Creative Directors: Benjamin Marchal, Olivier Lefebvre

Copywriter: Vincent Cusenier

Artistic Director: Lucie Valloton

Assistant: Julia Deshayes

Managing Director: Julien Lemoine

Account Director: Jonathan Serog

Acount Advertiser: Joy Arfi

Planneur : Guillaume Martin

Launch: 3 February 2012

Media : Press, Web (Facebook)