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Creative

eurobest Honours Intermarché as 2017 Advertiser of the Year

lbbonline.com, 3 weeks ago

Over the past three years Intermarché has won 19 eurobest awards

eurobest Honours Intermarché as 2017 Advertiser of the Year

Intermarché has been announced as this year’s eurobest Advertiser of the Year. The prestigious award is presented annually to a European advertiser who sets themselves apart through the calibre of their creative and innovative marketing and communications.

Over the past three years Intermarché has won 19 eurobest awards including 2 Grand Prix, a Creative Effectiveness eurobest Award, 5 Gold, 8 Silver and 3 Bronze eurobest awards. This success is built upon a range of innovative creative campaigns including ‘Inglorious Fruits and Vegetables’, ‘The Freshest Orange Juice Brand’ and ‘Sugar Detox’ all of which revolve around the company’s commitment to quality and sustainabaility.

“It is a great honour to be recognised as the 2017 eurobest Advertiser of the Year Award. For Intermarché, creativity is something that makes distinguishable change to our business and we’re delighted to be able to celebrate this success with the European creative community. This award is a wonderful recognition for our brand and all of the partners and agencies that we work with,” said Thierry Cotillard, Intermarché CEO.

Part of the les Mousquetaires group, Intermarché has a strong history in the French retail industry having been founded in 1969. The brand stretches across Europe with 2,388 stores in France, Belgium, Portugal and Poland. The group comes together around four fundamental principles; strong client relationships, engaging with staff, local involvement and reducing the Intermarché environmental footprint.

“The Advertiser of the Year award exists to recognise companies that embrace new ways of thinking and experimenting with concepts that help customers engage with their brand. Intermarché has demonstrated a consistent focus on creative solutions which aligns with a keen understanding of its audience, a desire to change the world for the better and belief in its creative partners. The company has proven this willingness to embrace change and we’re delighted to be able to recognise its contribution in front of the eurobest audience,” said Jose Papa, Managing Director, Cannes Lions. 

Thierry Cotillard, Intermarché CEO and Caroline Dassie, Intermarché GM, will be presented with the Award at the eurobest Awards Ceremony on 30 November in the Bloomsbury Ballroom alongside this year’s eurobest winners.

The Awards are a culmination of three days of learning, networking and celebrating the best of European creativity at Victoria House Basement in Central London London from 28-30 November.

Topics ranging from architecture, bikers and comedy to mixed reality, rage and upheaval embody the experimental spirit of the Festival and offer thought-provoking discussions and bold creative idea propositions. The full programme is available on https://www.eurobest.com along with details about how to attend.