EP+CO's Tough Test Campaign for Tumi Stars Alexander Skarsgard

The latest campaign work for Tumi, created by EP+Co has been released 

Meet Latitude. The most durable lightweight hardside luggage collection – designed to take you anywhere.

How do you show the new TUMI Latitude, made with TUMI’s SRPP Ballistic material, is built to withstand even the harshest climates? Easy. Send it on a mission around the globe on a single degree of latitude.

With the help of actor, Alexander Skarsgard, the ad shows that toughness is a luxury, no matter if your journey takes you to deserts of Mongolia or the shores of Lake Como, all along the 46 Degree Latitude Line.