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Editors' Choice

Enter The Stunt-Filled Imagination of a Child with This Brilliant The North Face Ad

lbbonline.com, 3 weeks, 5 days ago

Editors’ Choice: Film by Sherpas Cinema combines equally brilliant stunts and filmmaking

Enter The Stunt-Filled Imagination of a Child with This Brilliant The North Face Ad

Back in pre-smartphone/tablet days, car journeys as a kid could be quite the drag. Sure, you could read a book or maybe you had a Gameboy, but the world wasn’t quite at our fingertips as it is today. 

One option for entertainment was - and still is - to look out the window. But rather than idly stare at our surroundings, our childlike imagination could take us elsewhere, somewhere far more exciting. And that’s exactly the premise that this brilliant new film for The North Face is based on. 

Entitled ‘Imagination’ and produced by Sherpas Cinema, the film features professional free-skier Tom Wallisch acting out the imagination of a young boy in the back of his parents’ car. It was shot on location in British Columbian town of Nelson and features a luscious mix of outrageous stunts, gorgeous scenery and cinematography, wicked editing and a corker of a soundtrack. 



There’s also a poignant undertone to the film. The original concept was developed by JP Auclair, another professional free-skier who sadly passed away in an avalanche in 2014. 

‘Imagination’ also recently won Best Film in the Ski & Snowboard category at Banff Film Festival.

Category: Clothing/fashion , Sports

Genre: Editing , Scenic , Stunts