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Creative

Enter the 'Hypercube' with Biffy Clyro's Flammable VR Experience

CherryCherry London, 2 months, 1 week ago

CherryCherry London creates spectacular and explosive environment for the band's new single

Enter the 'Hypercube' with Biffy Clyro's Flammable VR Experience

This summer Samsung launched ‘Hypercube’, a first of it’s kind structure that will tour UK festivals. It will give hundreds of thousands of fans the chance to stand amongst Biffy Clyro as they perform their new single ‘Flammable’ in a virtual reality space. Festival goers are each given a Samsung Gear VR headset and as the band begins to play pyrotechnics and the laser lighting erupt around them and target the box from all directions, complementing the dramatic guitar riffs and lyrics to give users the ultimate all round experience.

Using 47 different cameras, multiple drones, 360 rigs and even a home made Black Magic rig mounted on a motion control arm, CherryCherry London teamed up with Creative Director Ross Cairns to create a spectacular and explosive environment. This effect allows the fans to watch Biffy Clyro’s performance from all angles, creating a fully immersive and never seen before experience - a new way to combine music with technology.

VFX lead James 'Krispy’ Cornwell said: "Through Ross’s unique creative vision we were able to push the boundaries of what can normally be achieved through VR and do something that had never been done before."

Post Production / VFX

Visual Effects Artist: Alex Gabucci, Melissa Yung-Hok, Chris Maslen

Visual Effects: James 'Krispy' Cornwall

VFX Supervisor: Nico Cotta

Producer: Beatrice Bowdon

Production Company

Line Producer: Peter Schellnast

Producer: Julia Frost

Director: Ross Cairns

Production Company: Resistance partners

Category: It, phones, Av and computers , Phones

Genre: Visual VFX